The right management of the entire store is a serious challenge for any retail manager. In every store, there are places that customers visit more frequently and those that they do not always reach. Therefore, knowing key locations in the store and how to make the most of them is essential in terms of merchandising. This will entail better use of any zone, so that the customer can satisfy their own shopping needs with ease and greater commitment. Furthermore, shoppers will be pleased with their purchases, as they can quickly locate everything they are looking for, and the store will benefit from the good organization of the space, generating revenue on every square meter of the sales floor.
This book will provide answers to the following questions:
- What is decompression zone and how to use it effectively?
- Why view axes are of key importance for both clients and the store?
- Where are store’s hot zones located and how to make the most of them?
- How to avoid or warm up the store’s cold zones?
- How important is lightening in the sales floor organization?
If you should be interested in knowing the answers to the above stated questions, you are invited to learn merchandising principles
