The customer’s shopping time affects their path through the store and the number of category shelves they visit. The more time they spend in the store, the more opportunities they will find to recognize their own needs and find products that suit them. That is why it is so important to organize customer traffic and offer the customer the right path to move around the store.
This ebook will cover the following principles:
- Right-hand traffic and walking the periphery of the store
- The use of the so-called lawn effect
- Free back and bottlenecks
- Effective additional displays
- Organization of the checkout area
