Try to answer these three questions:
1. What is merchandising?
2. Why is knowledge of merchandising methods so important when running a point of sale?
3. What affects the customer's choice when shopping?
If you’re unsure of the answer - this book is for you.
The book was written for those who want to learn a simple and understandable definition of merchandising. Recognize why merchandising solutions impact customer's product choices and their movement through the store.
With this book you will:
- understand what merchandising actually is;
- know the main goals of merchandising;
- find out about sensorial actions that appeal to crucial human senses: sight, hearing, smell, taste and touch;
- discover the relevance of color in merchandising.
