E-BOOK: Merchandising – definitions

Try to answer these three questions:
1. What is merchandising?
2. Why is knowledge of merchandising methods so important when running a point of sale?
3. What affects the customer's choice when shopping?

If you’re unsure of the answer - this book is for you.

The book was written for those who want to learn a simple and understandable definition of merchandising. Recognize why merchandising solutions impact customer's product choices and their movement through the store.

With this book you will:

• understand what merchandising actually is;
• know the main goals of merchandising;
• find out about sensorial actions that appeal to crucial human senses: sight, hearing, smell, taste and touch;
• discover the relevance of color in merchandising.