Synergy of profitability – category management as a shared value of retailers and manufacturers – E-book

This e-book is a story about cooperation. About how to combine data, strategy, and customer needs into a single, coherent Category Management system.

Because today, it is not enough to have a great product. Or an attractive store. Success comes when retailers and manufacturers work together toward a common goal – building category value together.

The e-books will be delivered no later than September 20 this year.

For retailers – a strategy that builds advantage:

You will learn how to:
✔ Choose the right type of store/pharmacy/market and assess the potential of the location
✔ Create buyer personas for entire categories
✔ Analyze data and segment the offer in the CMF360 model
✔ Build a shopping space that increases conversion
✔ Manage price based on value, not discounts and promotions
✔ Create effective promotions that really work

For manufacturers – a partnership based on data and strategy

You will understand:
✔ What decisions retailers make and how you can influence them
✔ Why category structure determines your shelf presence
✔ How to support category development instead of fighting for a single facing
✔ How to analyze GfK and BI360 data to propose better solutions
✔ How to create promotional offers that are consistent with the store's strategy
✔ How to co-create the customer experience – not just deliver the product