Retail category managament – E-book

The e- book was written for those who want to learn a simple and understandable definition of merchandising. Recognize why merchandising solutions impact customer's product choices and their movement through the store.

The e-books will be delivered no later than September 20 this year.

With this e-book you will:

• understand what merchandising actually is;
• know the main goals of merchandising;
• find out about sensorial actions that appeal to crucial human senses: sight, hearing, smell, taste and touch;
• discover the relevance of color in merchandising.